The Patient Powered Search engine can recognize more everyday human language, including vague searches like “hurt wrist” or misspelled medical conditions. The idea is to take the onus off patients to know exactly what they are looking for, including proper terminology to accurately describe a condition. Now, the ability to find and schedule doctor visits will become more personalized and approachable with Zocdoc’s Patient Powered Search engine, which employs machine learning and natural language processing to make the experience more conversational. “By showing the simplicity and ease of accessing information on Zocdoc, including verified reviews, and making a quality connection, we hope to inspire people to engage in finding care without fear or frustration.Doctor appointment booking platform Zocdoc is launching a new, smarter search feature to its offering on both mobile and desktop. This is why we made a triumphant human experience the star of our new ‘Get a Doctor Who Gets You’ campaign,” Berko said in a statement. “We know that with the right tools, finding a provider isn’t a needle in a haystack situation. Heather Berko, head of brand at Zocdoc, said the ads underscore how anxiety-inducing and frustrating the process of finding a new doctor can be for patients, especially ones that make them feel comfortable and heard. To that end, several medical schools have been teaching students to prioritize relationships with patients during the clinical journey. An article published in the New England Journal of Medicine asserted that the physician-patient relationship is more fraught than ever. Going to see the doctor in the first place can be an intimidating and frightening experience for patients, with some suffering from iatrophobia. is experiencing a significant physician shortage, which complicates the ability for many patients to find a doctor, but the issue of compatibility during an appointment is an additional challenge altogether. These ads will run across broadcast, cable and streaming platforms throughout the year.

Zocdoc was assisted in creating the ads by creative agency 72andSunny and production company Anonymous Content, with Max Sherman directing the spots.

Zocdoc virtual visit