They grew by 18% YoY and by 7% in Q3, with the sharpest growth in India and Indonesia while Latin America also “outperformed expectations”.Īd-supported revenue was at €394 million ($625.2 million) in Q4, up 22% (or an extra €71 million/ $112.7 million) from Q3 and up 40% YoY.Īd revenue was sluggish in 2020 but grew an impressive 80.9% in 2021.Īnalysts say that when Spotify started out as just a music streaming service, investors were too focused on its ability to translate users to paying subscribers and ignored its ad business.īut its moving to an audio platform has “unlocked the potential for a robust advertising business that is now too large for investors to ignore,” said one. Monthly active users (MAUs) are now at 406 million, each spending €4.40 ($6.98) in the quarter. That was 5% up from the €2.178 billion ($3.45 billion) in Q3 and up 22% YoY.

In terms of revenue, Spotify made €2.295 billion (AU$3.46 billion) out of premium subscribers in the quarter. Meantime, podcasts recorded a healthy 16% boost in paying subscribers. This was a 5% rise from Q3 – or eight million additions – and up 16% (25 million) YoY.īut its forecast of adding only an extra 3 million in Q1 2022 is a worry for the markets. In the quarter, the number of global premium subscribers rose to 180 million.

Subscriptions are up, but Spotify’s share price took a pummelling as they weren’t up enough. Spotify’s just-released Q4 2021 financials (ending December 31) offer a glimpse at the crux of this problem. Or does he risk losing subscribers with fewer artists, especially if the revolving door expands to A1 draws like Taylor Swift or Beyonce whose absence could create real damage? Does he keep Rogan, who is the #1 podcaster in 90 territories on the platform, and his controversial ilk, because they’ll draw in more payers?

Spotify members